Core Technology

The Self-Healing
Intelligence Context Graph

Most dealer groups run 15 to 25 disconnected systems per rooftop. The Parity Intelligence Graph unifies all of them into a single living data model. It continuously reconciles records, heals data conflicts, and surfaces the exact moment to act on every customer relationship. No rip-and-replace, no DMS changes required.

How the graph works

One living model, three engines

🧬

Identity Resolution

Matches anonymous website visitors to DMS records at roughly a 22% resolution rate, turning ghost traffic into named, actionable contacts.

🔄

Continuous Self-Healing

Automatically reconciles data conflicts across systems. Duplicate records, stale CRM data, and mismatched VINs resolve without manual intervention.

VBR Trigger Engine

Detects Valid Business Reason moments in real time, such as equity shifts, expiring incentives, service intervals, and website intent, then queues the right agent within minutes.

Data sources that can be connected

Every system in your stack, one graph

🗃

DMS

CDK, Reynolds, Tekion
📋

CRM

VinSolutions, DealerSocket
🌐

Website Behavior

Sessions, VDP views, time on page
🔧

Service Records

ROs, declined work, mileage
📊

Market Signals

Equity, trade values, incentives
Available integrations

Connected out of the box

21 platforms across CRM, DMS, schedulers, inventory, and lead sources connect natively, with custom integrations available via webhook and REST API.

CRM

  • VinSolutions
  • DealerSocket
  • eLead
  • Salesforce
  • HubSpot

DMS

  • CDK Global
  • Reynolds & Reynolds
  • Tekion
  • DealerTrack

Schedulers

  • xTime
  • DealerFx

Inventory

  • vAuto
  • HomeNet
  • MarketCheck

Lead Sources

  • AutoTrader
  • Cars.com
  • CarGurus
  • CARFAX
  • TrueCar
  • Edmunds
  • KBB
Don't see your system? Custom integrations connect through webhook and REST API.
Deployment

Live in days, revenue in weeks

1

Connect your stack

The graph integrates with your existing DMS, CRM, service schedulers, and website in days, not months. No rip-and-replace.

2

The graph learns your data

The self-healing layer resolves identity across systems, fills data gaps, and begins detecting VBR triggers across your full database.

3

Agents start working

The agents go live, running targeted outreach on every VBR trigger. Most dealer groups see measurable appointment lift within 30 days.

See it live

Run the graph against your dealer group

We will walk through the Intelligence Graph against a profile like yours, showing real VBR triggers, outreach sequences, and projected revenue before any commitment.

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